On/Go - Intrivo
#1 rated app for usability, On/Go app provides clear, step-by-step COVID-19 testing instructions for sample collection and result interpretation, with access to virtual care, additional testing and medication requests for both COVID and other upper respiratory illnesses.
More recently, On/Go has expanded to include access to weight loss support, leveraging AI to personalize weight loss journeys, optimize progress tracking, and provide real-time guidance for improved user outcomes.
Launch date: 2021
My role: Product manager, UX lead and research lead (aka a little bit of everything in a startup world), in charge of advocating for features and enhancements that are purely influenced by user feedback.
How it started…
On/Go started as a companion app with step-by-step instructions and access to COVID-19 testing and vaccine records. With at-home testing being new, stressful and worrisome to most, the app was quickly adopted.
Goal: at the peak of the pandemic, the goal was not necessarily to introduce new features, but to meticulously learn from users and improve. Every day was focused on reading reviews, speaking to users, hearing what customer support was gathering, and creating a product roadmap that focused on making testing easier for our users.
How it evolved…
Eventually, users mastered testing. They no longer needed the app or paper instructions to be able to read their results. The feedback was clearly telling us that people were simply looking to upload results for a test that was completed without the app — and therefore, we introduced “manual upload” functionality.
How it’s going…
With less people getting sick (at times) and with overall testing fatigue, it was time to evolve.
The team explored Long COVID — we heard from our users that access to Long COVID care was limited, and therefore, we set up a Long COVID virtual care.
The team explored Paxlovid (COVD treatment) — we were already informing some users they were positive for COVID, why not link that to care?
The team explored other upper respiratory illness — the data showed cases of Flu, Strep and RSV were at a record high. We knew users were coming to us because they had symptoms, but many were testing negative. Enter virtual care, medication request and additional testing options for Flu, Strep and RSV (both virtually and at CVS® Minute Clinic®).
Most recently, the app has introduced access to weight loss medication via its LEAN program, a program that leads with AI to introduce, support and maintain ongoing care all via chat.
Updated design decision: the app became about care, and not just testing. It emphasized getting care that was most convenient to users, whether that meant at-home testing for Flu, talking to a medical expert, or requesting weight loss medication. We introduced alerts and notifications, we encouraged users to come back any time they needed care, not just for testing.
More on On/Go…
As of January of 2025, On/Go is a 4.8-star app with over 52K ratings.
January 2022, On/Go ranks No. 1 among seven leading tests by an independent patient safety group for ease of use, simplicity and quality of digital technology
In October of 2022, On/Go gives users access to virtual care for those likely dealing with Long COVID.
In November of 2022, On/Go began offering access to COVID treatment, Paxlovid, for any user who tested positive via the app.
In December 2022, On/Go adds virtual care, medication request and additional testing for Flu, Strep and RSV.
In November 2023, On/Go introduce LEAN, a weight loss program that offers access to the highly popular weight loss medication.