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    <lastmod>2025-08-19</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.mmonahan.com/find-care-walgreens</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1617297937571-KFJOOEVOS8T8XKLHGSEQ/Find+Care+Old+on+Laptop.png</image:loc>
      <image:title>Find Care - Walgreens - How it started…</image:title>
      <image:caption>A start-up-like concept that began with a handful of geo-located healthcare services. Average of 155K visitors per week. Design decision: with limited number of services available at the time, the decision was to display all available services on page, at once, positioning filters as secondary. Design decision: included visuals to further help explain services that at the time, were still rather ambiguous to our users.</image:caption>
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      <image:title>Find Care - Walgreens - How it evolved…</image:title>
      <image:caption>With a growing number of healthcare providers available through Find Care, it became necessary to re-visit the overall experience. Average of 5M visitors per week. Updated design decision: with the increasing number of healthcare providers, users are now tasked with selecting a condition filter or category prior to viewing any relevant results. Updated design decision: we eliminated visuals that were no longer sustainable, and focused instead on a design system or template that allows the business to easily and quickly upload new providers onto the site.</image:caption>
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      <image:title>Find Care - Walgreens</image:title>
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      <image:title>Find Care - Walgreens</image:title>
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      <image:title>Find Care - Walgreens</image:title>
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  <url>
    <loc>https://www.mmonahan.com/find-care-covid-19-testing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1617416987361-A2IP5HF6XEHYWVLP3IJ9/COVID+Testing+Old+on+Laptop.png</image:loc>
      <image:title>COVID-19 Testing - Walgreens - How it started…</image:title>
      <image:caption>Simply put, the need for testing nationwide due to the pandemic. With limited number of Walgreens locations offering testing back in April of 2020, and with testing available only to a select group, a screening questionnaire had to be completed prior to scheduling. Design decision: with a limited number of testing centers available, informing users of available locations very early in the flow became imperative. Design decision: scheduling was placed after screening questionnaire, as to only display to those deemed eligible.</image:caption>
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    <image:image>
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      <image:title>COVID-19 Testing - Walgreens - How it evolved…</image:title>
      <image:caption>With more and more testing centers being added on a weekly basis, and with testing becoming available to all, the experience needed to mature. Furthermore, multiple test types became available. Updated design decision: improve findability of testing centers amongst wider array of options. This meant better ways of filtering by location on both the COVID-19 landing page and the scheduling flow. Updated design decision: visually differentiate locations based on test type available. Allow user to filter and select location based on test type available. Updated design decision: continue to support the screening questionnaire, only for purposes of gathering data per governmental requirements.</image:caption>
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      <image:title>COVID-19 Testing - Walgreens</image:title>
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      <image:title>COVID-19 Testing - Walgreens</image:title>
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      <image:title>COVID-19 Testing - Walgreens</image:title>
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      <image:title>COVID-19 Testing - Walgreens</image:title>
      <image:caption>COVID-19 Testing Flow - Wireframes</image:caption>
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  <url>
    <loc>https://www.mmonahan.com/find-care-customer-journey</loc>
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    <priority>0.75</priority>
    <lastmod>2021-03-30</lastmod>
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      <image:title>Find Care Customer Journey</image:title>
      <image:caption>COVID-19 Testing Flow - Wireframes</image:caption>
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  <url>
    <loc>https://www.mmonahan.com/balance-rewards</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1613679790573-L7AWJ7ZC5BZIYJ4GVE6P/Walgreens+Registration.png</image:loc>
      <image:title>Balance Rewards Registration</image:title>
      <image:caption>COVID-19 Testing Flow - Wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1613680317450-89IQQQADXN0SCCBJK6O1/Registration+Example.png</image:loc>
      <image:title>Balance Rewards Registration</image:title>
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  </url>
  <url>
    <loc>https://www.mmonahan.com/sears-seller-portal</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1613676704306-1OK8DA6KTHWJ3O6N9878/Sears+Seller+Portal.png</image:loc>
      <image:title>Sears Marketplace Seller Portal</image:title>
      <image:caption>Orange flags call out “March Clean-Up” improvements to existing experience.</image:caption>
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  </url>
  <url>
    <loc>https://www.mmonahan.com/beauty-enthusiast</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-30</lastmod>
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      <image:title>Beauty Enthusiast Program</image:title>
      <image:caption>COVID-19 Testing Flow - Wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1614028587893-REMGSLIICWT0PPVG9MUN/Screen+Shot+2021-02-22+at+3.14.08+PM.png</image:loc>
      <image:title>Beauty Enthusiast Program</image:title>
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  </url>
  <url>
    <loc>https://www.mmonahan.com/find-rx-coverage</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1614120852210-5HB35DQYRA5RR0L83VDU/for_reference_comps.png</image:loc>
      <image:title>Find Rx Coverage Program</image:title>
      <image:caption>User Flow - Comps</image:caption>
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    <image:image>
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      <image:title>Find Rx Coverage Program</image:title>
      <image:caption>User Flow - Wireframes</image:caption>
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  </url>
  <url>
    <loc>https://www.mmonahan.com/communications-preferences-walgreens</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1614653658045-F873AF1SG7F3C3EYGFXZ/Screen+Shot+2021-03-01+at+8.54.03+PM.png</image:loc>
      <image:title>Communications Tool - Walgreens - What we learned from research…</image:title>
      <image:caption>Channel and context: channel impacted how and when the customer wanted to engage with consent. For example, in-store customers wanted brief and direct questions, while online customers were more open to deeper engagement. Interrupting a customer during a task to collect consent is a reasonable and familiar model, however, overall engagement was low. Giving the customer the option to access consent at their discretion (e.g. email link) allows them to engage on their own time — but risks losing email. Transparency: people are sensitive to permitting phone calls. They are more skeptical on why consent is being asked for and what to expect if agreed upon. Transparency around language is key for customer to even consider accepting the consent. Each channel presented an opportunity for unique messaging. Per theme #1, engagement and trust varies between channels. Relationship with pharmacy staff: Pharmacists are trusted advisors who patients look to for guidance. Knowing that their Pharmacist recommend or rely on consent was likely to have a big impact on the customer’s decision to accept consent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1614654647828-C7BNSV2MDBAHGICP5FYK/Screen+Shot+2021-03-01+at+9.10.18+PM.png</image:loc>
      <image:title>Communications Tool - Walgreens - What we created…</image:title>
      <image:caption>With the research and understanding of customer expectations, two main elements were designed. Implementation of consent: A concise consent screen was made available at POS, post online login and over the phone, with the ability to see full legal text should customer choose to. In addition, the ability to select “maybe later” was presented. If consent was accepted or declined on any channel, user would no longer be interrupted in future visits. However, if “maybe later” was selected, consent would persist on future visits. Updated communication preferences experience: In addition to explaining and capturing consent, it was important to give user the ability to change their mind. Communication Preferences screen within walgreens.com Your Account was redesigned to improve overall experience, and to accommodate consent preference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Communications Tool - Walgreens</image:title>
    </image:image>
    <image:image>
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      <image:title>Communications Tool - Walgreens</image:title>
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  </url>
  <url>
    <loc>https://www.mmonahan.com/vsa-thomson-reuters</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1614887326897-6GGCZ2IWO118IK7Q9BBP/Screen+Shot+2021-03-04+at+1.48.35+PM.png</image:loc>
      <image:title>Thomson Reuters Financial - VSA Partners</image:title>
      <image:caption>A sample of the component library</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1614887081190-8IGNQPO5VZZAKNSE845Z/Screen+Shot+2021-03-04+at+1.44.14+PM.png</image:loc>
      <image:title>Thomson Reuters Financial - VSA Partners</image:title>
      <image:caption>A sample of the template library</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1614972190998-SJDCSECHQYJVX3NWWBZB/Screen+Shot+2021-03-05+at+1.22.19+PM.png</image:loc>
      <image:title>Thomson Reuters Financial - VSA Partners</image:title>
      <image:caption>Site navigation tested This is the Information Architecture tested as part of the tree test conducted for F&amp;R. It drills down 3 levels, and it is what participants had to navigate to find what they believed to be the “correct” answer for each task.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Thomson Reuters Financial - VSA Partners</image:title>
      <image:caption>Sample results set In this example, 78% of participants successfully completed task (whether directly or indirectly). This means that 78% of participants successfully drilled down to correct link via navigation provided. 19% of participants selected the incorrect link (as defined by VSA and F&amp;R), and 3% of participants chose to skip answer.</image:caption>
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  <url>
    <loc>https://www.mmonahan.com/vsa-rl</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1614959292865-T7KENVBQHY0U019XNGIG/Screen+Shot+2021-03-05+at+9.44.48+AM.png</image:loc>
      <image:title>Ralph Lauren Paint - VSA Partners</image:title>
      <image:caption>Color picker on Desktop</image:caption>
    </image:image>
    <image:image>
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      <image:title>Ralph Lauren Paint - VSA Partners</image:title>
      <image:caption>Color picker on Mobile</image:caption>
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  </url>
  <url>
    <loc>https://www.mmonahan.com/vsa-cap</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1617418156122-LAJVZRFUT50PH5IUN9JM/COVID+Testing+Old+on+Laptop.png</image:loc>
      <image:title>College of American Pathologist - VSA Partners - What we started with…</image:title>
      <image:caption>An outdated looking site, with an overwhelming amount of information. A site that was not responsive. A site that was difficult to navigate. With the incredible amount of content the CAP wanted to support, testing site architecture concepts was the priority.</image:caption>
    </image:image>
    <image:image>
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      <image:title>College of American Pathologist - VSA Partners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1615923544216-DV3E0A9SO4S3LZCI7A3U/Screen+Shot+2021-03-16+at+2.38.49+PM.png</image:loc>
      <image:title>College of American Pathologist - VSA Partners - How it evolved…</image:title>
      <image:caption>In addition to an improved and validated site architecture, we created a cleaner, more digestible experience that consisted of a series of components or modules that stacked and/or resized as the user navigated between breakpoints. Updated design decision: while not represented here as this is a wireframe, the home page became a more visual experience. It moved away from cramming content, to one that presented the most prominent information for the user to consider and explore further as needed. Updated design decision: the robust content that CAP had to offer was discovered as the user began to drill into the secondary or child pages. Note: while the site has continued to evolve since I last worked on it, I encourage you to visit the current site as the overall principles outlined here still remain.</image:caption>
    </image:image>
    <image:image>
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      <image:title>College of American Pathologist - VSA Partners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1615924607011-263T9VJA65T4B2XADK39/Screen+Shot+2021-03-16+at+2.53.38+PM.png</image:loc>
      <image:title>College of American Pathologist - VSA Partners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1615924625036-BU4VANH97UL13PLLWM1P/Screen+Shot+2021-03-16+at+2.53.49+PM.png</image:loc>
      <image:title>College of American Pathologist - VSA Partners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1615924585736-N4D9ZFR8QH1U5G711TZX/Screen+Shot+2021-03-16+at+2.53.26+PM.png</image:loc>
      <image:title>College of American Pathologist - VSA Partners</image:title>
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  </url>
  <url>
    <loc>https://www.mmonahan.com/contact-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-31</lastmod>
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  <url>
    <loc>https://www.mmonahan.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/1634662598602-V84NSE2HXPLY169O4H4T/IMG_2641.jpg</image:loc>
      <image:title>About</image:title>
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  </url>
  <url>
    <loc>https://www.mmonahan.com/ongo-intrivo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffdf4d0bdd2631909362258/2d161348-9be6-4b7d-9e4b-13fbfd571e65/1.01-phone+views.png</image:loc>
      <image:title>On/Go - Intrivo - How it started…</image:title>
      <image:caption>On/Go started as a companion app with step-by-step instructions and access to COVID-19 testing and vaccine records. With at-home testing being new, stressful and worrisome to most, the app was quickly adopted. Goal: at the peak of the pandemic, the goal was not necessarily to introduce new features, but to meticulously learn from users and improve. Every day was focused on reading reviews, speaking to users, hearing what customer support was gathering, and creating a product roadmap that focused on making testing easier for our users.</image:caption>
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      <image:title>On/Go - Intrivo - How it evolved…</image:title>
      <image:caption>Eventually, users mastered testing. They no longer needed the app or paper instructions to be able to read their results. The feedback was clearly telling us that people were simply looking to upload results for a test that was completed without the app — and therefore, we introduced “manual upload” functionality.</image:caption>
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      <image:title>On/Go - Intrivo - How it’s going…</image:title>
      <image:caption>With less people getting sick (at times) and with overall testing fatigue, it was time to evolve. The team explored Long COVID — we heard from our users that access to Long COVID care was limited, and therefore, we set up a Long COVID virtual care. The team explored Paxlovid (COVD treatment) — we were already informing some users they were positive for COVID, why not link that to care? The team explored other upper respiratory illness — the data showed cases of Flu, Strep and RSV were at a record high. We knew users were coming to us because they had symptoms, but many were testing negative. Enter virtual care, medication request and additional testing options for Flu, Strep and RSV (both virtually and at CVS® Minute Clinic®). Most recently, the app has introduced access to weight loss medication via its LEAN program, a program that leads with AI to introduce, support and maintain ongoing care all via chat. Updated design decision: the app became about care, and not just testing. It emphasized getting care that was most convenient to users, whether that meant at-home testing for Flu, talking to a medical expert, or requesting weight loss medication. We introduced alerts and notifications, we encouraged users to come back any time they needed care, not just for testing.</image:caption>
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